WPP and Microsoft to creatively transform content production through new Cloud Studio partnership
Developed on Microsoft Azure, WPP’s new platform will enable greater collaboration between creative teams, regardless of location
WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce campaigns for clients from any location around the world.
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients, moving content creation, production and editing out of on-premises environments and into the cloud. Over the next three years, WPP will roll out Cloud Studio to 5,000 employees across its network, notably within WPP’s creative production operation Hogarth, giving them the ability to access production tools and services from standard internet-connected devices via Azure without the need for traditional hardware or physical equipment.
Longer term, WPP has plans to expand the platform more broadly, with a potential deployment of up to 25,000 users.
https://www.wpp.com/news/2021/05/wpp-and-microsoft-to-creatively-transform-content-production-through-new-cloud-studio-partnership
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