Disney predicted to lose 20 million subscribers in India – #marketnews

Disney used to hold the digital rights for the Indian Premier League, but Viacom has won the digital rights for the 2023-27 broadcast cycle.

As IPL was, by far, the biggest product on Disney+ in India, they're expected to lose 20 million (40%) of their 50 million subscriber base (more than 1/3rd of their worldwide subscribers) from next year onwards.

Source - https://www.bloomberg.com/news/articles/2022-06-15/disney-could-lose-20-million-subscribers-after-ceding-cricket