Boston Beer is bearing brunt of a peaking fad: hard seltzer. Demand for its Truly Hard Seltzer fell

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Boston Beer is bearing brunt of a peaking fad: hard seltzer. Demand for its Truly Hard Seltzer fell flat. Customers didn't buy nearly as much as spirits giant anticipated. Seltzer is everywhere. Customers have more options than ever to choose from. h/t Holger Zschaepitz

Boston Beer is bearing brunt of a peaking fad: hard seltzer. Demand for its Truly Hard Seltzer fell

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